Web · Restaurant
One Hundred Rubies Web Application Design
“One Hundred Rubies” is a children’s poem in Farsi about pomegranate seeds. Iranian cuisine uses many pomegranate ingredients — the name fits an imaginary restaurant themed around pomegranate dishes and drinks.
Elevator pitch: We bring the tangy, sweet flavor of authentic Iranian cuisine to busy working people who are tired of subs and burgers but need a quick, flavorful dish.
Location: Pittsburgh, Pennsylvania (urban), United States · Audience: busy working folks · Price: moderate ($$).
User & client needs
Users need to:
- See if the restaurant delivers to their area
- Order food online
- Find location and hours
- See photos of unfamiliar menu items
Client needs:
- Sell food online with delivery
- Order customization
- Authentic experience, fast service, and explanations for unfamiliar dishes
Target audience
Busy professionals who want fewer menu options and faster decisions; lunch seekers tired of the usual options; adventurous foodies open to authentic cuisine. Demographics: late 20s–70s, college+, often in tech, business, or finance, urban Pittsburgh, household income $50k+.
User personas (excerpt)
Adriana Sánchez (28), designer — immigrant from Mexico, works downtown, curious about new cultures and food.
Leo Klein (34), developer — startup engineer in Pittsburgh; has tried Iranian food with coworkers — “Why isn’t there an Iranian restaurant in Pittsburgh?”
Denzel Davis (60), banker — wants lunch options beyond burgers and subs that are still fast and delicious.
Content & functionality
Menu with descriptions and photos; order flow with checkboxes and zip code; About with hours and address. Users can customize orders, pay, and track delivery — with steps shown as pomegranate seeds that assemble into a whole fruit when the order is complete.
